Branding is very important in a fast-paced economy. There are several things constantly vying for our attention. Using branding helps your product or service stand head and shoulders above the crowd. But how does branding work? And how do you make it work for you?
Don’t think of your blog as a podium; think of it as the microphone at the center of a town hall meeting. You aren’t there to deliver a The Crypto Genius App monologue you’re there to start the conversation. Your job is not to sell; it’s to educate, inform, entertain, excite and provoke thought while leaving room for others to join the discussion.
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Governments are going to introduce regulations to regulate virtual currencies, and Tradehill is already compliant with the regulations and will be proactive. We have more lawyers than engineers right now, so we’ll be on top of that. As long as people are proactive, the government will see we’re working within their realm. A lot of people thought Paypal was going to get shut down, and it definitely didn’t happen. I think you will see companies trying to get around the regulations that will get shut down. Governments will make it more difficult to comply.
JK: Prime is targeted at accredited investors and businesses. We’re dealing with clients that are making larger investments, and due to that we’ll have fewer clients with a higher average account balance, so we’ll be able to provide better dedicated service and dedicated account managers. There won’t be waiting time and responses will be quick. This service is mostly for VCs and high networth individuals who like to trade in alternatives. We’re speaking with a hedge fund right now, and looking at traditonal finance guys looking for a more professional experience. It’s going to be more traditional traders who want to enter the space and who want to be comfortable.
Now that you know what Betfair is and what advantages are for bettors to have an account at Betfair, now you’ll understand why this tool is so useful.
JK: As it evolves and it becomes more real, you’ll see more competition, but I got a lot of support when we had problems last year, I made a lot of great friends like Charlie Shrem from BitInstant. Right now it’s true that some people hate each other, but we all want to see it succeed. When something bad happens it makes the whole place look bad, so it reflects on all of us.