Email marketing is the best way to get high quality targeted visitors to any online or offline business. This is the best way to communicate with people on internet. Almost all internet users use emails for their communication with friends, family or business. Targeting people’s email address is a cool way to expose your business to plenty of internet users.
Be careful what time of day you send out email. Don’t get into the habit of sending out email blasts when it is convenient for you. Create your messages and subject lines ahead of time and have them ready to go, so you can send them when your recipients are most likely to see and read them. I’d recommend sending them NOT before 9:00 a.m. and not after 7 p.m. Overnight, they’re just going to get buried behind other email and have less chance of being seen and read.
When was the last time you picked up your yellow pages? Where is yours? Most businesses, when I ask them, they say it is a doorstopper or they recycled it.
That brings us to key number 1 in Sendlane techniques: Make your subject lines as compelling as possible. Not much of a secret, eh? But you would be amazed to know that not many internet marketers are using this seemingly simple method. This factor alone can increase your subscriber-reading rate by over 70%. The rule is the same. If you want to catch people’s attention then pen something that will instantly grab their attention by using terrific psychological triggers.
I don’t have any stock, whenever I receive payment for an order, I then purchase the product myself. This is great if you don’t have any money to invest, but will increase your processing time. I simply inform my customers that processing time is 2-3 days, this is your private website, its not eBay, so you can do whatever you want. Once I get the product, its not rocket science.. Check it the size and color is OK, check if it is in good condition, package it, fill in the invoice and ship to the customer. Then update the tracking number in his Magento account, and he should be happy!
Advertise. Create product awareness by advertising your books using PPC ads, search engine marketing, paid links, and banner ads. Although you will need to spend money to use these advertising tools, you can be assured that they’ll help you generate the kind of attention you need for your books.
Stay on a schedule when sending emails. A very unprofessional method indeed, not only would this affect your work flow but also would not give your subscribes time to be prepared. By having specific times and dates to send email it increase your success rate with your subscribers. If you regularly send out your mails on Thursdays at 11 a.m the keep that schedule. You’ll soon notice that your subscribers begin to look forward to receiving your messages.